TASK: INCREASE GRAHAM'S DIGITAL PRESENCE
Graham's Lighting tasked us with optimizing their digital footprint to reach more millennial using outdoor living products, as well as creating a localized campaign to reach millennials - "Made in Memphis" - for their outdoor lighting. By using digital display with geo-targeting, retargeting, contextual and demographic targeting we increased traffic by 50.39% with an average session time of 2:00 minutes, and over the length of the campaign optimized to reach a campaign bounce rate of 10.58%, which led to an increase of the 25-35 age group visiting their website by 42.99%.
There were challenges to finding the "Graham's customer" across the internet, and keeping them continually interested in the campaign. By optimizing the campaign manually, as well as automatically, and social retargeting we were able to maintain the customer base and keep them interested on the site.
RESULTS & ROI
The 30+ demographic increased online by 42.99%
Flight Time: June 1st - July 18th
Display CTR: .84
Retargeting CTR: 2.30
Conversion Rate: 48.44